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Nicola Guy is founder and principal consultant of Guy Marketing Limited, a company strong in strategic and intelligent marketing solutions.


Industry experience

Mrs. Nicola GuyNicola has over 17 years' business and marketing experience in the IT industry, starting her career in 1984 with the Racal Corporation. During 8 years at Racal, Nicola developed skills in marketing by combining traditional communication methods with new technology, implementing an ‘on-line’ approach to develop marketing communications in a support network of over 50 international sales offices.


In 1992, Nicola joined INGRES - a relational database company, as Marketing Manager for their International Division, supporting the third-party distributor companies with all marketing communication requirements from literature to PR, events to translation, and new media facilities.


Following the acquisition of the INGRES/ASK Group by Computer Associates in 1994, Nicola recognised an industry trend towards application-based processes and moved into the developing Business Intelligence environment. In early 1995, Nicola joined INPHASE - a UK-based Executive Information Systems vendor - as Marketing Manager. She followed this with a move up to European Marketing Manager with Information Advantage Europe - a Relational OLAP and Data Warehouse vendor, in 1996.


Deliverables for your business

In 1998, Nicola formed her own company, offering strategic marketing planning and implementation services to small-to-medium enterprises in IT.  The business has established an enviable portfolio of both start-up and internationally active clients, and has expanded to service cross-industry clients as well as IT.


Nicola’s successes and skills include:

  • Performing marketing audits to deliver effective marketing within budget and against business plan.
  • Building and managing marketing departments, hiring resource and furnishing with appropriate technology and equipment.
  • Creating synergy in local and global markets for corporate identity and brand recognition with logo design, patents, URL registrations, website hosting & design, literature etc.
  • Employing and managing effective Public Relations with press, analysts, industry peers, trade associations etc.
  • Researching and implementing effective, co-ordinated and continuous direct marketing activity including direct mail, advertising, tele-marketing, one-to-one activity, research-based and internet-based for measurable return on investment.
  • Organising and managing events – exhibition attendance, seminars, workshops, corporate hospitality and internal events, internationally - for both physical and virtual environments with all logistics.
  • Implementing effective technology for results-oriented marketing e.g. Contact Management and Customer Relationship Management systems. 

Philosophy for effective marketing

Guy Marketing's approach to developing and delivering successful marketing strategies is founded on:

  • Forming strong relationships, with customers, based on mutual respect.
  • Intelligent ‘best-practices’ approach to assignments.
  • Integration of appropriate media & communications technology.
  • Proactive interaction with customers and prospects.
  • Clear communication and strong teamwork.


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